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Continuously monitor social media for risk and control issues and opportunities

Thanks to SAP Developer Network SAP Weblogs for this story

This week I visited a software company that specializes in monitoring social media. I discuss how this technology can and should be used, in a disciplined fashion, to identify risks and opportunities to be acted on promptly. I ask whether you are using it, whether you are using it effectively, and why not. Do you agree with my position, and how do you answer those questions?

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