Hey. Here's an interview I just did at Oracle OpenWorld 09 on our social media efforts at Oracle. Just advance the stream to about 31 minutes and 20 seconds.
Stating the obvious...
I know we are all supposed to love these little slippery shiny plastic boxes specifically engineered to drop out of you hand, with batteries and memory that can't be upgraded giving you yet another reason to pay Apple more money.
So who hates their personal e-mail inbox? I do! Yahoo has just become complete spam. I have maxed out the number of filters on the paid account, tagged every possible item that even remotely looks like spam as spam and yet it keeps coming.
The challenge with all things social media is keeping them up-to-date. Blogs can be a serious drain as they beg for content like Audrey in 'Little Shop of Horrors.' If you are using Twitter to communicate with your network and push relevant content, you may be experiencing the same thing. Even keeping up with 140 character posts can be a grind.
Recently, I've started experimenting with pushing some of the content that I feel is most relevant to the people I interact with as well as the public at large. It's been fun to watch the reactions and the results.