Zappos.com, the recently acquired online apparel retailer, is known for its quirky company culture, from the top down. Their CEO, Tony Hsieh, has some of the most entertaining tweets. And their new series of commercials featuring the Zappets reflect their fun personality.

Zappets are puppets modeled after actual customer service employees. The callers were actors, but the employees were not in on the joke. Zappos.com is known for their excellent customer service, as I pointed out in this posting. You can read more about the ad campaign here.