RetailROI is a charity aimed at leveraging the power of the retail industry to help at-risk children across the globe. Their premier fund-raising event is Super Saturday, an all-day conference for retail executives. Last year the event raised nearly $300,000 to be used for several projects. Additional funds were raised via booth programs at NRF's annual Big Show in New York and ongoing donations from individuals. I recently returned from Honduras whe
The Latin American economy continues to grow, and with it more retailers are investing in their IT. I recently traveled to Honduras with several retail industry leaders to visit Plan Escalon, a school that receives support from Retail ROI. I told the roughly 600 students and staff that Oracle was committed to growth in the region and already has offices in Argentina, Brazil, Chile, Colombia,
A few years ago we decided to increase our investments in documenting retail processes and architectures. There were several goals but the main two were to help retailers maximize the value they derive from our software and help system integrators implement our software faster. The sale is only part of our success metric -- its actually more important that the customer realize the benefits of the software. That's when we actually celebrate.
Although e-commerce represents only 10% of the typical brick-and-mortar retailer’s sales, that percentage continues to climb. So it’s no wonder that many retailers are considering the purchase of new e-commerce platforms to provide a commerce experience that keeps customers coming back. And once again, Oracle and IBM lead the pack, identified as leaders in Gartner’s 2013 Magic Quadrant for E-Commerce along with hybris.
One of the things our Retail Applied Research team tries to do is "fail fast." That doesn't mean we're trying to fail, but we want to arrive at a failure or success assessment quickly so we minimize investments in failures. But just because a project isn't deemed a success doesn't necessarily mean its a failure. In many cases we can pivot, reusing some of the knowledge and technology but applied in a different context. In some circles, entrepreneurs are e
In today's competitive marketplace, a big differentiator can be technology, where advancements in social and mobile have opened new possibilities for increasing employee efficiency and enhancing the customer experience. Therefore, its critical that retailers establish their own labs to track and adopt new ideas. There are several different approaches, and there's no single right way to establish a lab. Below I describe the most common three approaches I've seen from retailers.
Target is taking a crack at bridging social with the in-store experience using a new program called Cartwheel. They are providing a dedicated micro-site where consumers can search for offers, share them via Facebook, and collect them for use in stores. To apply the coupons, the cartwheel app provides a single code that is scanned at checkout, then all associated offers are applied. The short video below demonstrates:
After the kids are in bed, my wife and I like to watch a little TV. But these days I can't just watch TV -- I also need the iPad on my lap allowing me to surf at the same time. Most movies and shows just can't keep my full attention, so I'm also reading articles, shopping, or catching up on emails. I'll hit IMDB to figure out the name of an actor, or Wikipedia to learn a little more than was explained on the show, or even look up the details on a car I just saw.
Today, select retailers are accompanying NRF advocates to the hill to discuss key legislation with congress. The Washington Leadership Conference is an opportunity for congress to hear directly from retailers and to better understand the issues they face. The key issues being discussed are:
Consumers now have the power to determine how and when they interact with a business, blurring the boundaries of web site, mobile site, service center, or physical stores as separate entities. Consumers want to interact with the business and the brand and have a consistent experience regardless of how and when they choose to interact with it. With a continued focus on enabling a Commerce Anywhere strategy, Oracle's latest release of the commerce suite provides key capabilities to support cross-channel commerce, search, and personalization.