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Mention "PCI" to any retailer and you'll instantly see them take a deep breath and start looking for the nearest exit. Nobody wants to be insecure, but few actually believe that PCI does anything more than focus blame directly on retailers. I applaud PCI for making retailers more aware of the importance of security, but did you have to make them PAINFULLY aware? POS vendors aren't immune to this pain either as we have to undergo lengthy third-party audits in addition to the in
In past postings I've spent a fair amount of time talking about targeted promotions. Using a complete view of the customer that includes purchase history, location history, and psychographics gleaned from social media, we can select the offer with the greatest chance of redemption. This is done to influence shopping behavior, which might be introducing the consumer to a new product line, increasing their basket size, increasing frequency of purchases, etc.
The Oracle blogging platform has been moved from http to https so any existing subscriptions (RSS, atom, email) will no longer function. I've updated the atom feed to the right, so you can re-subscribe. However, I don't yet have a replacement for the email feed. Regards, Dave
Bloomberg is reporting that Gamestop, JCPenney, and Nordstrom have all closed their Facebook stores. That's not the best timing with Facebook's IPO just over the horizon, but I don't think this should really be news to astute retailers. Duplicating an e-commerce store within Facebook doesn't really offer a different experience, and Facebook users are used to punching out to the Web for all
I recently read an excellent article from the NYTimes called How Companies Learn Your Secrets in which the author describes how retailers try to understand and shape our shopping habits. Its a rather long article, so I'll do a bit of summation.
Just like physicists are fond of saying matter is neither created nor destroyed it simply changes form, so goes retailing. The industry has morphed from small independent stores, to chains, to big-box, to online, to mobile. Consumers' tastes, habits, and preferences change over time, thus retailers must always stay in-tune. Unfortunately, many don't.
Just like physicists are fond of saying matter is neither created nor destroyed it simply changes form, so goes retailing. The industry has morphed from small independent stores, to chains, to big-box, to online, to mobile. Consumers' tastes, habits, and preferences change over time, thus retailers must always stay in-tune. Unfortunately, many don't.