Social Media Middlemen is a blog posting that discusses the fact that employees need to be trained regarding their company's social media programs. Its frustrating when you try to use a promotion from Twitter and the store associate asks, "what's Twitter?" For promotions to be effective, store employees need to understand how they work, perhaps even to the point of being able to help customers subscribe. When a customer asks how they can access more deals, every store employee should be able to suggest the customer use Facebook, Twitter, FourSquare, etc., and in some cases show them how to sign up.

I've seen the same thing when talking to the manage