Customer experience has been one of the top focus areas for CIOs in the recent years.A key requirement for improving customer experience is understanding the customer: their past and current interactions with the company, their preferences, demographic information etc.

Last week at Oracle we had a very important event. In addition to the visit by the roaming Gnome, who really enjoyed posing for pictures on our campus, I had the priviledge to host a
webcast with guest speaker Amjad Saeed from Sabre Holdings. We focused on Sabre's data integration solution  leveraging Oracle GoldenGate and Oracle Data Integrator for their
enterprise travel data warehouse (ETDW).

The blog post here provided a model creation accelerator for relational oriented technologies, I have uploaded another one for XML oriented data. The expert can be found on the java.net site here.

It is always fascinating to see how our customers turn Oracle Data Integration products into a major force for their critical initiatives. I particularly like the success stories that tie back to the products or services that I use in my personal life. A little gnome that travels around the world is my new hero when it comes to seeing Oracle Data Integration in action, in day-to-day life.  Well, of course, I am referring to the Travelocity Gnome that we are familiar with from TV ads.