This week marks the end of the soccer season for my three kids, so now we've transitioned into "end-of-season parties" mode. (Yes, its finally getting cold in Texas.) As with every season, my wife goes out and gets thank-you cards for the coaches that each player signs. Then she gets the coaches gift cards, usually from a home improvement or sporting goods store. It actually takes her a few hours to get it all done.
Bass Pro Shops is going to make that process a little easier for next season. They recently teamed up with Transaction Wireless to offer mobile gift cards, or better said, electronic gift cards that are accessible on a mobile phone. Consumers are able to create a personalized gift card and transmit it via email and/or SMS to the recipient. Then the recipient can manage the card's balance and make purchases all from their mobile phone.
I especially like the fact that you can personalize the electronic gift card with pictures and video, and then time the delivery.