Algorithms. Algorithms. Algorithms.
If Steve Ballmer were still running the show at Microsoft, I’m pretty sure that would have been his chant at the next conference. The abundance of data being generated, collected and analyzed now is so vast that it has been a completely logical progression to move away from human analysis to algorithmic analysis in this “big data era”. Data science is hot, and its methods and mind set have already transformed the advertising, retail and media industries – all in pursuit of the noble goal of improving the odds of making a sale through targeted marketing and recommendations. However (queasy) you may feel about that, it is an undeniable fact that many industries are moving towards automated decision-making which takes humans out of the equation and promises better outcomes based on data and analysis.